/* ============================================
   COMMON THREAD — SHARED STYLES
   Editorial / refined / warm neutrals
   ============================================ */

:root {
  /* Palette — warm neutrals, sharper than v1 */
  --cream: #f5f0e8;
  --paper: #faf6f0;
  --clay: #c89478;
  --clay-deep: #a06a4e;
  --ink: #1f1d1a;
  --ink-soft: #4a463f;
  --ink-muted: #8a847a;
  --line: #e3dccf;
  --line-soft: #ece6da;
  --accent: #2d4a3e; /* deep evergreen — sharpens the warmth */

  /* Typography */
  --serif: "Lora", Georgia, serif;
  --sans: "DM Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;

  /* Spacing scale */
  --s-1: 0.5rem;
  --s-2: 1rem;
  --s-3: 1.5rem;
  --s-4: 2rem;
  --s-5: 3rem;
  --s-6: 4.5rem;
  --s-7: 6.5rem;
  --s-8: 9rem;

  /* Layout */
  --max-w: 1200px;
  --max-w-narrow: 760px;
}

* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  font-size: 16px;
}

body {
  font-family: var(--sans);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}

/* ============================================
   TYPOGRAPHY
   ============================================ */

h1, h2, h3, h4 {
  font-family: var(--serif);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.05;
  color: var(--ink);
}

h1 {
  font-size: clamp(2.75rem, 6.5vw, 5.5rem);
  font-weight: 400;
  letter-spacing: -0.025em;
  line-height: 1;
}

h2 {
  font-size: clamp(2rem, 4vw, 3.5rem);
  font-weight: 400;
  letter-spacing: -0.02em;
}

h3 {
  font-size: clamp(1.5rem, 2.5vw, 2.25rem);
  font-weight: 400;
}

h4 {
  font-size: 1.25rem;
  font-weight: 500;
  font-family: var(--sans);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-size: 1rem;
  font-weight: 600;
  color: var(--clay-deep);
  margin-bottom: var(--s-3);
}

p {
  font-size: 1.0625rem;
  line-height: 1.7;
  color: var(--ink-soft);
  max-width: 60ch;
}

p.lead {
  font-size: 1.25rem;
  line-height: 1.6;
  color: var(--ink);
  max-width: 32ch;
}

em {
  font-family: inherit;
  font-style: normal;
  color: inherit;
}

/* ============================================
   LAYOUT
   ============================================ */

.container {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--s-3);
}

.container-narrow {
  max-width: var(--max-w-narrow);
  margin: 0 auto;
  padding: 0 var(--s-3);
}

section {
  padding: var(--s-7) 0;
  position: relative;
}

@media (max-width: 768px) {
  section {
    padding: var(--s-6) 0;
  }
}

/* ============================================
   NAV
   ============================================ */

.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(250, 246, 240, 0.85);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line-soft);
}

.nav-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: var(--s-2) var(--s-3);
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.wordmark {
  font-family: var(--serif);
  font-size: 1.4rem;
  font-weight: 400;
  letter-spacing: -0.01em;
  color: var(--ink);
  text-decoration: none;
  display: flex;
  align-items: baseline;
  gap: 0.4rem;
}

.wordmark em {
  font-style: normal;
  color: var(--clay-deep);
}

.nav-links {
  display: flex;
  align-items: center;
  gap: var(--s-4);
}

.nav-links a:not(.btn) {
  font-size: 0.9rem;
  color: var(--ink-soft);
  text-decoration: none;
  transition: color 0.2s;
}

.nav-links a:not(.btn):hover {
  color: var(--ink);
}

@media (max-width: 768px) {
  .nav-links a:not(.btn) {
    display: none;
  }
}

/* ============================================
   BUTTONS
   ============================================ */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.875rem 1.5rem;
  font-family: var(--sans);
  font-size: 0.92rem;
  font-weight: 500;
  letter-spacing: 0.01em;
  text-decoration: none;
  border-radius: 999px;
  border: 1px solid transparent;
  cursor: pointer;
  transition: all 0.25s ease;
  white-space: nowrap;
}

.btn-primary {
  background: var(--ink);
  color: var(--paper);
}

.btn-primary:hover {
  background: var(--accent);
  transform: translateY(-1px);
}

.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}

.btn-ghost:hover {
  background: var(--ink);
  color: var(--paper);
}

.btn-arrow {
  background: transparent;
  color: var(--ink);
  padding: 0.5rem 0;
  border: none;
  border-bottom: 1px solid var(--ink);
  border-radius: 0;
}

.btn-arrow:hover {
  color: var(--clay-deep);
  border-bottom-color: var(--clay-deep);
}

.btn .arrow {
  transition: transform 0.25s ease;
  display: inline-block;
}

.btn:hover .arrow {
  transform: translateX(4px);
}

/* ============================================
   HERO
   ============================================ */

.hero {
  padding: var(--s-7) 0 var(--s-6);
  position: relative;
  text-align: center;
}

.hero-inner {
  max-width: 880px;
  margin: 0 auto;
  padding: 0 var(--s-3);
}

@media (min-width: 900px) {
  .hero {
    padding: var(--s-8) 0 var(--s-7);
  }
}

.hero-eyebrow {
  font-family: var(--sans);
  font-size: 0.85rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--clay-deep);
  margin-bottom: var(--s-4);
  font-weight: 500;
}

.hero h1 {
  margin: 0 auto;
  max-width: 16ch;
}

.hero h1 em {
  color: var(--clay-deep);
}

.hero-sub {
  margin: var(--s-4) auto 0;
  font-size: 1.35rem;
  line-height: 1.55;
  color: var(--ink-soft);
  max-width: 56ch;
}

@media (max-width: 768px) {
  .hero-sub {
    font-size: 1.15rem;
  }
}

.hero-ctas {
  margin-top: var(--s-5);
  display: flex;
  flex-wrap: wrap;
  gap: var(--s-2);
  justify-content: center;
}

.hero-meta {
  font-family: var(--sans);
  font-size: 0.9rem;
  color: var(--ink-muted);
  margin: var(--s-5) auto 0;
  padding: var(--s-3) var(--s-3);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  max-width: 52ch;
  line-height: 1.6;
}

.hero-meta strong {
  display: block;
  color: var(--ink);
  font-weight: 500;
  margin-bottom: 0.4rem;
}

/* ============================================
   PROBLEM SECTION
   ============================================ */

.problem {
  background: var(--cream);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.problem-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--s-5);
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--s-3);
}

@media (min-width: 900px) {
  .problem-grid {
    grid-template-columns: 1fr 1.5fr;
    gap: var(--s-7);
  }
}

.problem-statements p {
  font-family: var(--serif);
  font-size: clamp(1.4rem, 2.4vw, 1.85rem);
  line-height: 1.35;
  color: var(--ink);
  max-width: none;
  font-weight: 300;
  letter-spacing: -0.015em;
  padding: var(--s-3) 0;
  border-bottom: 1px solid var(--line);
}

.problem-statements p:last-child {
  border-bottom: none;
}

.problem-statements em {
  color: var(--clay-deep);
  font-style: normal;
  font-family: inherit;
}

/* ============================================
   SOLUTION SECTION
   ============================================ */

.solution-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--s-5);
  align-items: center;
}

@media (min-width: 900px) {
  .solution-grid {
    grid-template-columns: 0.85fr 1.15fr;
    gap: var(--s-6);
  }
}

.solution-grid p {
  font-size: 1.1rem;
  line-height: 1.7;
  margin-bottom: var(--s-3);
}

.solution-grid p:last-child {
  margin-bottom: 0;
}

.solution-grid h2 {
  margin-bottom: var(--s-4);
}

.solution-photo {
  width: 100%;
  aspect-ratio: 4/5;
  overflow: hidden;
  border-radius: 4px;
  background: var(--cream);
  position: relative;
  max-width: 480px;
}

.solution-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

/* ============================================
   PACKAGE CARDS
   ============================================ */

.packages {
  background: var(--ink);
  color: var(--paper);
}

.packages h2 {
  color: var(--paper);
}

.packages h4 {
  color: var(--clay);
}

.packages-intro {
  max-width: var(--max-w);
  margin: 0 auto var(--s-5);
  padding: 0 var(--s-3);
  text-align: center;
}

.packages-intro h2 {
  margin: 0 auto;
  max-width: 18ch;
}

.packages-intro p {
  color: rgba(250, 246, 240, 0.75);
  font-size: 1.1rem;
  max-width: 50ch;
  margin: var(--s-3) auto 0;
}

.packages-cta {
  max-width: var(--max-w);
  margin: var(--s-5) auto 0;
  padding: 0 var(--s-3);
  text-align: center;
}

.btn-on-dark {
  background: var(--paper);
  color: var(--ink);
}

.btn-on-dark:hover {
  background: #fff;
  color: var(--ink);
  transform: translateY(-1px);
}

.package-grid {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--s-3);
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--s-2);
}

@media (min-width: 700px) {
  .package-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (min-width: 1000px) {
  .package-grid {
    grid-template-columns: repeat(4, 1fr);
  }
}

.package-card {
  border: 2px solid rgba(250, 246, 240, 0.2);
  border-radius: 8px;
  padding: var(--s-4) var(--s-3);
  display: flex;
  flex-direction: column;
  text-decoration: none;
  color: var(--paper);
  transition: all 0.3s ease;
  background: transparent;
  position: relative;
  min-height: 320px;
}

.package-card:hover {
  background: rgba(250, 246, 240, 0.04);
  border-color: var(--clay);
  transform: translateY(-2px);
}

.package-card.outlined {
  background: transparent;
  border-style: dashed;
  border-color: rgba(200, 148, 120, 0.5);
}

.package-card.outlined:hover {
  background: rgba(200, 148, 120, 0.06);
  border-color: var(--clay);
  border-style: solid;
}

.package-step {
  font-family: var(--sans);
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--clay);
  margin-bottom: var(--s-2);
}

.package-card h3 {
  font-family: var(--serif);
  font-size: 1.65rem;
  color: var(--paper);
  font-weight: 400;
  margin-bottom: var(--s-2);
  letter-spacing: -0.015em;
}

.package-card .price {
  font-family: var(--serif);
  font-size: 2rem;
  color: var(--paper);
  font-weight: 300;
  margin-bottom: var(--s-1);
  letter-spacing: -0.02em;
}

.package-card .price-meta {
  font-size: 0.78rem;
  color: rgba(250, 246, 240, 0.55);
  margin-bottom: var(--s-3);
  letter-spacing: 0.02em;
}

.package-card .desc {
  font-size: 0.95rem;
  color: rgba(250, 246, 240, 0.78);
  line-height: 1.55;
  margin-bottom: var(--s-3);
  flex-grow: 1;
}

.package-card .card-cta {
  font-size: 0.85rem;
  color: var(--clay);
  font-weight: 500;
  display: flex;
  align-items: center;
  gap: 0.4rem;
}

.package-card:hover .card-cta {
  color: var(--paper);
}

/* ============================================
   RESULTS / CASE STUDIES
   ============================================ */

.results-header {
  max-width: var(--max-w);
  margin: 0 auto var(--s-6);
  padding: 0 var(--s-3);
}

.results-headline {
  font-size: clamp(3rem, 7vw, 6rem);
  font-weight: 500;
  letter-spacing: -0.025em;
  line-height: 1;
  color: var(--ink);
  max-width: 18ch;
}

.case-study {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: var(--s-6) var(--s-3);
  border-bottom: 1px solid var(--line);
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--s-4);
}

.case-study:last-child {
  border-bottom: none;
}

@media (min-width: 900px) {
  .case-study {
    grid-template-columns: 1fr 1.8fr;
    gap: var(--s-6);
    align-items: start;
  }
}

.case-label {
  font-family: var(--sans);
  font-size: 0.78rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--clay-deep);
  font-weight: 600;
  margin-bottom: 0.5rem;
}

.case-meta .case-company {
  font-family: var(--serif);
  font-size: clamp(1.6rem, 2.4vw, 2rem);
  line-height: 1.1;
  color: var(--ink);
  font-weight: 400;
  margin: 0 0 0.25rem 0;
  letter-spacing: -0.015em;
}

.case-meta .case-package-name {
  font-family: var(--sans);
  font-size: 1.15rem;
  color: var(--ink);
  font-weight: 500;
}

.case-content .case-stat {
  font-family: var(--serif);
  font-size: clamp(3rem, 6vw, 5rem);
  line-height: 1;
  color: var(--ink);
  font-weight: 300;
  letter-spacing: -0.03em;
  margin: 0.25rem 0 0.5rem;
}

.case-content .case-stat-label {
  font-size: 0.95rem;
  color: var(--ink-muted);
  letter-spacing: 0.01em;
  margin-bottom: var(--s-3);
}

.case-content p {
  font-size: 1.0625rem;
  line-height: 1.7;
  margin: 0;
  max-width: 60ch;
}

/* ============================================
   ABOUT SECTION
   ============================================ */

.about {
  background: var(--cream);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.about-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--s-5);
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--s-3);
}

@media (min-width: 900px) {
  .about-grid {
    grid-template-columns: 1fr 1.4fr;
    gap: var(--s-6);
    align-items: start;
  }
}

.about-photo {
  width: 100%;
  aspect-ratio: 4/5;
  background: var(--line);
  border-radius: 4px;
  overflow: hidden;
  position: relative;
}

.about-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.about-photo-placeholder {
  width: 100%;
  height: 100%;
  display: flex;
  align-items: center;
  justify-content: center;
  background: linear-gradient(135deg, var(--cream), var(--line));
  color: var(--ink-muted);
  font-size: 0.85rem;
  text-align: center;
  padding: var(--s-3);
}

.about-content p {
  font-size: 1.1rem;
  line-height: 1.7;
  margin-bottom: var(--s-3);
}

.about-content p:first-of-type {
  font-family: var(--serif);
  font-size: clamp(1.4rem, 2.2vw, 1.7rem);
  line-height: 1.4;
  color: var(--ink);
  font-weight: 300;
  margin-bottom: var(--s-4);
}

/* ============================================
   FINAL CTA
   ============================================ */

.final-cta {
  text-align: center;
  padding: var(--s-7) var(--s-3);
}

.final-cta h2 {
  margin-bottom: var(--s-3);
  max-width: 18ch;
  margin-left: auto;
  margin-right: auto;
}

.final-cta h2 em {
  color: var(--clay-deep);
}

.final-cta p {
  margin: 0 auto var(--s-4);
  max-width: 40ch;
  font-size: 1.1rem;
}

.final-cta .meta {
  font-size: 0.85rem;
  color: var(--ink-muted);
  margin-top: var(--s-3);
}

/* ============================================
   FOOTER
   ============================================ */

.footer {
  border-top: 1px solid var(--line);
  padding: var(--s-4) var(--s-3);
  background: var(--paper);
}

.footer-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: var(--s-2);
  font-size: 0.85rem;
  color: var(--ink-muted);
}

.footer a {
  color: var(--ink-soft);
  text-decoration: none;
}

.footer a:hover {
  color: var(--ink);
}

/* ============================================
   PACKAGE DETAIL PAGES
   ============================================ */

.package-hero {
  padding: var(--s-7) 0 var(--s-5);
}

.package-hero-inner {
  max-width: var(--max-w-narrow);
  margin: 0 auto;
  padding: 0 var(--s-3);
}

.package-hero .step {
  font-family: var(--sans);
  font-size: 0.78rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--clay-deep);
  margin-bottom: var(--s-3);
}

.package-hero h1 {
  font-size: clamp(2.5rem, 5vw, 4.5rem);
  margin-bottom: var(--s-3);
}

.package-hero h1 em {
  color: var(--clay-deep);
}

.package-hero .tagline {
  font-family: var(--sans);
  font-size: clamp(1.15rem, 1.8vw, 1.35rem);
  color: var(--ink-soft);
  margin-bottom: var(--s-4);
  font-weight: 400;
  max-width: 50ch;
  line-height: 1.5;
}

.package-hero .price-row {
  display: flex;
  align-items: baseline;
  gap: var(--s-3);
  padding: var(--s-3) 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  margin-top: var(--s-4);
  flex-wrap: wrap;
}

.package-hero .price-row .price {
  font-family: var(--serif);
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 300;
  letter-spacing: -0.02em;
}

.package-hero .price-row .price-detail {
  font-size: 0.95rem;
  color: var(--ink-muted);
}

.package-body {
  max-width: var(--max-w-narrow);
  margin: 0 auto;
  padding: 0 var(--s-3);
}

.package-body h2 {
  font-size: clamp(1.6rem, 3vw, 2.25rem);
  margin-top: var(--s-6);
  margin-bottom: var(--s-3);
}

.package-body h3 {
  font-family: var(--sans);
  font-size: 0.85rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--clay-deep);
  font-weight: 600;
  margin-top: var(--s-4);
  margin-bottom: var(--s-2);
}

.package-body p {
  font-size: 1.0625rem;
  line-height: 1.75;
  margin-bottom: var(--s-3);
  max-width: none;
}

.package-body ul {
  list-style: none;
  padding: 0;
  margin-bottom: var(--s-4);
}

.package-body ul li {
  position: relative;
  padding-left: var(--s-4);
  margin-bottom: var(--s-2);
  font-size: 1.0625rem;
  line-height: 1.7;
  color: var(--ink-soft);
}

.package-body ul li:before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--clay-deep);
  font-family: var(--serif);
}

.package-body strong {
  color: var(--ink);
  font-weight: 500;
}

.package-body em {
  font-style: normal;
  font-family: inherit;
}

.detail-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--s-3);
  margin: var(--s-4) 0;
  padding: var(--s-4);
  background: var(--cream);
  border-radius: 8px;
}

@media (min-width: 600px) {
  .detail-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

.detail-grid > div h4 {
  margin-bottom: var(--s-1);
  color: var(--clay-deep);
}

.detail-grid > div p {
  font-size: 0.95rem;
  margin: 0;
}

.case-callout {
  background: var(--cream);
  padding: var(--s-5);
  border-radius: 8px;
  margin: var(--s-5) 0;
  border-left: 3px solid var(--clay);
}

.case-callout h3 {
  font-family: var(--serif);
  font-size: 1.5rem;
  text-transform: none;
  letter-spacing: -0.01em;
  color: var(--ink);
  margin-bottom: var(--s-2);
  font-weight: 400;
}

.case-callout p {
  margin-bottom: var(--s-2);
}

.next-step {
  margin: var(--s-6) auto var(--s-7);
  padding: var(--s-5);
  border: 1px solid var(--line);
  border-radius: 8px;
  text-align: center;
  max-width: var(--max-w-narrow);
}

.next-step h3 {
  font-family: var(--serif);
  font-size: 1.5rem;
  text-transform: none;
  letter-spacing: -0.01em;
  color: var(--ink);
  margin-bottom: var(--s-2);
  font-weight: 400;
}

.next-step p {
  margin: 0 auto var(--s-3);
  max-width: 40ch;
}

/* ============================================
   GROWTH CONVERSATION PAGE
   ============================================ */

.gc-hero {
  padding: var(--s-7) 0 var(--s-5);
  text-align: center;
}

.gc-hero-inner {
  max-width: var(--max-w-narrow);
  margin: 0 auto;
  padding: 0 var(--s-3);
}

.gc-hero h1 em {
  color: var(--clay-deep);
}

.gc-hero .lead {
  font-family: var(--sans);
  font-size: clamp(1.15rem, 1.8vw, 1.4rem);
  font-weight: 400;
  color: var(--ink);
  max-width: 36ch;
  margin: var(--s-4) auto 0;
  line-height: 1.5;
}

.gc-three {
  max-width: var(--max-w-narrow);
  margin: var(--s-6) auto;
  padding: 0 var(--s-3);
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--s-4);
}

@media (min-width: 700px) {
  .gc-three {
    grid-template-columns: repeat(3, 1fr);
  }
}

.gc-three > div {
  padding: var(--s-3);
  border-top: 2px solid var(--clay);
}

.gc-three h4 {
  margin-bottom: var(--s-2);
}

.gc-three p {
  font-size: 1rem;
  margin: 0;
}

/* ============================================
   ANIMATIONS
   ============================================ */

@keyframes fadeUp {
  from {
    opacity: 0;
    transform: translateY(20px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

.hero h1,
.hero-eyebrow,
.hero-sub,
.hero-ctas,
.hero-meta {
  animation: fadeUp 0.8s ease-out backwards;
}

.hero-eyebrow { animation-delay: 0.05s; }
.hero h1 { animation-delay: 0.15s; }
.hero-sub { animation-delay: 0.3s; }
.hero-ctas { animation-delay: 0.45s; }
.hero-meta { animation-delay: 0.55s; }

/* Reduce motion preference */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    transition-duration: 0.01ms !important;
  }
}